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Adam J. Koch
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Journal Articles
Factors influencing market and entry mode selection: developing the MEMS model
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2001) 19 (5): 351–361.
Published: 01 September 2001
Journal Articles
Selecting overseas markets and entry modes: two decision processes or one?
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2001) 19 (1): 65–75.
Published: 01 February 2001
