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Ajax Persaud
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Journal Articles
Purchasing organic products: role of social context and consumer innovativeness
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2017) 35 (1): 130–146.
Published: 06 February 2017
Journal Articles
Innovative mobile marketing via smartphones: Are consumers ready?
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2012) 30 (4): 418–443.
Published: 15 June 2012
