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Journal Articles

American sogo shosha: American trading companies in the twenty‐first century

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Paul Herbig, Alan T. Shao
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (1997) 15 (6): 281–290.
https://doi.org/10.1108/02634509710184866
Published: 01 November 1997
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Journal Articles

Japanese international marketing strategy

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Alain Genestre, Paul Herbig, Alan T. Shao
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (1995) 13 (11): 36–46.
https://doi.org/10.1108/02634509510102183
Published: 01 December 1995
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Journal Articles

What does marketing really mean to the Japanese?

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Alain Genestre, Paul Herbig, Alan T. Shao
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (1995) 13 (9): 16–27.
https://doi.org/10.1108/02634509510097801
Published: 01 October 1995
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