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Alan Wolfe
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Journal Articles
How to Profit from Premium‐priced Brands or ″Pile It High,Sell It Cheap″ – and Go Bankrupt!
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1992) 10 (11): 29–37.
Published: 01 November 1992
Journal Articles
The ″Eurobuyer″: How European Businesses Buy
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1991) 9 (5): 9–15.
Published: 01 May 1991
