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Journal Articles

Sailing the seven C's of blog marketing: understanding social media and business impact

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Angela Dobele, Marion Steel, Tony Cooper
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2015) 33 (7): 1087–1102.
https://doi.org/10.1108/MIP-02-2015-0039
Published: 05 October 2015
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Journal Articles

The viral marketing metaphor explored through Vegemite

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Michael Beverland, Angela Dobele, Francis Farrelly
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2015) 33 (5): 656–674.
https://doi.org/10.1108/MIP-08-2014-0146
Published: 03 August 2015
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