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Journal Articles
Segmenting technology markets: applying the nested approach
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2011) 29 (7): 672–686.
Published: 25 October 2011
Journal Articles
Value, satisfaction, loyalty and retention in professional services
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2009) 27 (5): 615–632.
Published: 31 July 2009
