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Journal Articles

The impact of marketing appeals on consumer willingness to participate in virtual CSR co-creation

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Jiemei Zhang, Bingxin Tang, Bei Lyu, Zhaoran Song
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2024) 42 (5): 771–789.
https://doi.org/10.1108/MIP-04-2023-0177
Published: 25 March 2024
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