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Journal Articles

Strategic Marketing Management in Hi‐tech Industries: A Stock‐taking

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Martin Benkenstein, Brian Bloch
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (1994) 12 (1): 15–21.
https://doi.org/10.1108/02634509410052603
Published: 01 February 1994
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Journal Articles

Models of Technological Evolution: Their Impact on Technology Management

Available to Purchase
Martin Benkenstein, Brian Bloch
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (1993) 11 (1): 20–27.
https://doi.org/10.1108/02634509310024146
Published: 01 January 1993
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