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Journal Articles

Customer satisfaction: contrasting academic and consumers’ interpretations

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Cathy Parker, Brian P. Mathews
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2001) 19 (1): 38–44.
https://doi.org/10.1108/02634500110363790
Published: 01 February 2001
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Journal Articles

Relationship marketing in the NHS: will it bring the buyers and suppliers together again?

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Michael J. Hatton, Brian P. Mathews
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (1996) 14 (2): 41–47.
https://doi.org/10.1108/02634509610110796
Published: 01 April 1996
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Journal Articles

Professionalizing Marketing: The Public Face Portrayed in Recruitment Advertisements

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Brian P. Mathews, Tom Redman
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (1994) 12 (9): 30–36.
https://doi.org/10.1108/02634509410069047
Published: 01 October 1994
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