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Journal Articles

TBL dominant logic for sustainability in oriental businesses

Tzong-Ru (Jiun-Shen) Lee, Ku-Ho Lin, Chang-Hsiung Chen, Carmen Otero-Neira, Gøran Svensson
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2022) 40 (7): 837–853.
https://doi.org/10.1108/MIP-03-2022-0093
Published: 19 August 2022
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Journal Articles

Mergers and acquisitions success: examining customer loyalty

Paula Álvarez-González, Carmen Otero-Neira
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2023) 41 (1): 48–61.
https://doi.org/10.1108/MIP-02-2022-0074
Published: 12 August 2022
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Journal Articles

Validating action and social alignment constituents of collaboration in business relationships: A sales perspective

Nils M. Høgevold, Gøran Svensson, Carmen Otero-Neira
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2019) 37 (7): 721–740.
https://doi.org/10.1108/MIP-12-2018-0577
Published: 18 June 2019
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Journal Articles

Innovation and performance in SME furniture industries: An international comparative case study

Carmen Otero‐Neira, Martti Tapio Lindman, María J. Fernández
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2009) 27 (2): 216–232.
https://doi.org/10.1108/02634500910944995
Published: 27 March 2009
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Journal Articles

Understanding the probability of response to competitive actions

Carmen Otero‐Neira, José A. Varela‐González
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2005) 23 (5): 455–469.
https://doi.org/10.1108/02634500510612636
Published: 01 August 2005
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