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Journal Articles

TBL dominant logic for sustainability in oriental businesses

Tzong-Ru (Jiun-Shen) Lee, Ku-Ho Lin, Chang-Hsiung Chen, Carmen Otero-Neira, Gøran Svensson

Marketing Intelligence & Planning (2022) 40 (7): 837–853.

https://doi.org/10.1108/MIP-03-2022-0093

Published: 19 August 2022

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Journal Articles

Mergers and acquisitions success: examining customer loyalty

Paula Álvarez-González, Carmen Otero-Neira

Marketing Intelligence & Planning (2023) 41 (1): 48–61.

https://doi.org/10.1108/MIP-02-2022-0074

Published: 12 August 2022

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Journal Articles

Validating action and social alignment constituents of collaboration in business relationships: A sales perspective

Nils M. Høgevold, Gøran Svensson, Carmen Otero-Neira

Marketing Intelligence & Planning (2019) 37 (7): 721–740.

https://doi.org/10.1108/MIP-12-2018-0577

Published: 18 June 2019

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Journal Articles

Innovation and performance in SME furniture industries: An international comparative case study

Carmen Otero‐Neira, Martti Tapio Lindman, María J. Fernández

Marketing Intelligence & Planning (2009) 27 (2): 216–232.

https://doi.org/10.1108/02634500910944995

Published: 27 March 2009

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Journal Articles

Understanding the probability of response to competitive actions

Carmen Otero‐Neira, José A. Varela‐González

Marketing Intelligence & Planning (2005) 23 (5): 455–469.

https://doi.org/10.1108/02634500510612636

Published: 01 August 2005

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TBL dominant logic for sustainability in oriental businesses

Mergers and acquisitions success: examining customer loyalty

Validating action and social alignment constituents of collaboration in business relationships: A sales perspective

Innovation and performance in SME furniture industries: An international comparative case study

Understanding the probability of response to competitive actions

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