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Journal Articles

Integrating the critical concepts of sustainability to predict sustainable behavior – the moderating role of information seeking

Tai-Yi Yu, Chih-Hsing Liu, Jeou-Shyan Horng, Sheng-Fang Chou, Yen-Ling Ng, Jun-You Lin

Marketing Intelligence & Planning (2025) 43 (7): 1366–1395.

https://doi.org/10.1108/MIP-03-2023-0128

Published: 24 March 2025

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Journal Articles

The concepts of sustainability value and the application of big data in enhancing the ability of sustainability marketing

Sheng-Fang Chou, Jeou-Shyan Horng, Chih-Hsing Liu, Tai-Yi Yu, Bernard Gan, Wen-Jung Chang, Jun-You Lin

Marketing Intelligence & Planning (2025) 43 (3): 519–540.

https://doi.org/10.1108/MIP-06-2023-0254

Published: 21 October 2024

View article titled, The concepts of sustainability value and the application of big data in enhancing the ability of sustainability marketing

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