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Journal Articles
Industrial mail surveys: techniques for inducing response
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1996) 14 (1): 29–34.
Published: 01 February 1996
Journal Articles
USER ATTITUDES TOWARDS MARKETING INFORMATION SYSTEMS — A UK SURVEY OF MANUFACTURING COMPANIES
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1988) 6 (2): 30–35.
Published: 01 February 1988
