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Journal Articles

Does humanizing help? Exploring the role of anthropomorphism and privacy concerns in shoppers adoption of voice-commerce

Hitesh Sharma, Dheeraj Sharma

Marketing Intelligence & Planning (2025) 43 (6): 1220–1250.

https://doi.org/10.1108/MIP-06-2023-0268

Published: 05 March 2025

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Journal Articles

Sunk time fallacy with recoverable monetary costs

Shivendra Kumar Pandey, Dheeraj Sharma

Marketing Intelligence & Planning (2019) 37 (2): 154–167.

https://doi.org/10.1108/MIP-02-2018-0052

Published: 07 March 2019

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Journal Articles

Examining need for uniqueness in emerging markets

Dheeraj Sharma, Varsha Verma, Subhash Sharma

Marketing Intelligence & Planning (2018) 36 (1): 17–31.

https://doi.org/10.1108/MIP-03-2017-0047

Published: 18 October 2017

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