E.W.T. Ngai
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Journal Articles

Conceptualising electronic word of mouth activity: An input‐process‐output perspective

Yolanda Y.Y. Chan, E.W.T. Ngai
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2011) 29 (5): 488–516.
https://doi.org/10.1108/02634501111153692
Published: 02 August 2011
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Journal Articles

Customer relationship management research (1992‐2002): An academic literature review and classification

E.W.T. Ngai
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2005) 23 (6): 582–605.
https://doi.org/10.1108/02634500510624147
Published: 01 October 2005
View article titled, Customer relationship management research (1992‐2002): An academic literature review and classification
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