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Journal Articles

Guest editorial

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Professor Jesus Cambra-Fierro, Dr Edgar Centeno
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2012) 30 (2)
https://doi.org/10.1108/mip.2012.02030baa.001
Published: 23 March 2012
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Journal Articles

Company image and corporate social responsibility: reflecting with SMEs' managers

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Elena Fraj‐Andrés, M. Eugenia López‐Pérez, Iguácel Melero‐Polo, Rosario Vázquez‐Carrasco
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2012) 30 (2): 266–280.
https://doi.org/10.1108/02634501211212019
Published: 23 March 2012
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Journal Articles

Do switching costs really provide a first‐mover advantage?

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Francisco‐Jose Molina‐Castillo, Ana‐Isabel Rodriguez‐Escudero, Jose‐Luis Munuera‐Aleman
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2012) 30 (2): 165–187.
https://doi.org/10.1108/02634501211211966
Published: 23 March 2012
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Journal Articles

Do family SME managers value marketing capabilities' contribution to firm performance?

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Carmen Pérez‐Cabañero, Tomás González‐Cruz, Sonia Cruz‐Ros
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2012) 30 (2): 116–142.
https://doi.org/10.1108/02634501211211948
Published: 23 March 2012
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Journal Articles

The use of communication activities in the development of small to medium‐sized enterprise brands

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Edgar Centeno, Susan Hart
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2012) 30 (2): 250–265.
https://doi.org/10.1108/02634501211212000
Published: 23 March 2012
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Journal Articles

Organizational structure and specialized marketing capabilities in SMEs

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Guilherme Trez, Fernando Bins Luce
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2012) 30 (2): 143–164.
https://doi.org/10.1108/02634501211211957
Published: 23 March 2012
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Journal Articles

Barriers to internationalisation in SMEs: evidence from Jordan

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Khalil Al‐Hyari, Ghazi Al‐Weshah, Muhammed Alnsour
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2012) 30 (2): 188–211.
https://doi.org/10.1108/02634501211211975
Published: 23 March 2012
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Journal Articles

The influence of organizational factors on e‐business use: analysis of firm size

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Victoria Bordonaba‐Juste, Laura Lucia‐Palacios, Yolanda Polo‐Redondo
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2012) 30 (2): 212–229.
https://doi.org/10.1108/02634501211211984
Published: 23 March 2012
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Journal Articles

Co‐creating corporate brands in start‐ups

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Mari Juntunen
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2012) 30 (2): 230–249.
https://doi.org/10.1108/02634501211211993
Published: 23 March 2012
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Journal Articles

The challenges of internationalising national culture‐based hand‐crafted products

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Jesus Cambra‐Fierro, Rosario Vazquez‐Carrasco, Edgar Centeno
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2009) 27 (7): 900–908.
https://doi.org/10.1108/02634500911000216
Published: 23 October 2009
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