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Journal Articles

The relationship between small business market orientation and environmental uncertainty

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Simone Didonet, Geoff Simmons, Guillermo Díaz‐Villavicencio, Mark Palmer
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2012) 30 (7): 757–779.
https://doi.org/10.1108/02634501211273841
Published: 19 October 2012
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Journal Articles

Marketing planning and digital customer loyalty data in small business

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Christina Donnelly, Geoff Simmons, Gillian Armstrong, Andrew Fearne
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2012) 30 (5): 515–534.
https://doi.org/10.1108/02634501211251034
Published: 27 July 2012
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