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Journal Articles

Experiential value: a review and future research directions

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Geetika Varshneya, Gopal Das, Arpita Khare
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2017) 35 (3): 339–357.
https://doi.org/10.1108/MIP-05-2016-0075
Published: 02 May 2017
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Journal Articles

Store personality and consumer store choice behaviour: an empirical examination

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Gopal Das
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2014) 32 (3): 375–394.
https://doi.org/10.1108/MIP-07-2013-0116
Published: 29 April 2014
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