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Journal Articles

The effect of retailer CSR and consumer environmental responsibility on green consumption behaviors: mediation of environmental concern and customer trust

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Saad Saif, Hashim Zameer, Ying Wang, Qadir Ali
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2024) 42 (1): 149–167.
https://doi.org/10.1108/MIP-04-2023-0181
Published: 15 December 2023
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Journal Articles

Green innovation and environmental awareness driven green purchase intentions

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Hashim Zameer, Humaira Yasmeen
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2022) 40 (5): 624–638.
https://doi.org/10.1108/MIP-12-2021-0457
Published: 03 May 2022
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Journal Articles

Transformation of firm innovation activities into brand effect

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Hashim Zameer, Ying Wang, Humaira Yasmeen
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2019) 37 (2): 226–240.
https://doi.org/10.1108/MIP-05-2018-0176
Published: 15 March 2019
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Journal Articles

A game-theoretic strategic mechanism to control brand counterfeiting

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Hashim Zameer, Ying Wang, Humaira Yasmeen, Amirhossein Akhavan Mofrad, Rashid Saeed
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2018) 36 (5): 585–600.
https://doi.org/10.1108/MIP-02-2018-0053
Published: 03 May 2018
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