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Journal Articles

Transition to a market orientation in China: preliminary evidence

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Ian Bathgate, Maktoba Omar, Sonny Nwankwo, Yinan Zhang
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2006) 24 (4): 332–346.
https://doi.org/10.1108/02634500610672080
Published: 01 June 2006
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