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Journal Articles

Complaint-handling as antecedent of customer engagement: do consumer characteristics matter?

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Jesus Cambra-Fierro, Iguacel Melero-Polo
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2017) 35 (2): 277–295.
https://doi.org/10.1108/MIP-02-2016-0039
Published: 03 April 2017
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Journal Articles

Company image and corporate social responsibility: reflecting with SMEs' managers

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Elena Fraj‐Andrés, M. Eugenia López‐Pérez, Iguácel Melero‐Polo, Rosario Vázquez‐Carrasco
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2012) 30 (2): 266–280.
https://doi.org/10.1108/02634501211212019
Published: 23 March 2012
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