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Journal Articles
Market segmentation based on level of acculturation
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2004) 22 (4): 472–484.
Published: 01 June 2004
Journal Articles
Universal Product Codes: An Adjunct to Traditional Saleforce Controls
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1989) 7 (11-12): 34–37.
Published: 01 November 1989
