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Journal Articles

Servicescape design: balancing physical and psychological safety

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Deepak S Kumar, K. Unnikrishnan Nair, Keyoor Purani
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2023) 41 (4): 473–488.
https://doi.org/10.1108/MIP-06-2022-0259
Published: 27 March 2023
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Journal Articles

How well designed is your servicescape?

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K. Unnikrishnan Nair, Deepak S. Kumar, Keyoor Purani
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2022) 40 (3): 388–407.
https://doi.org/10.1108/MIP-04-2021-0129
Published: 21 March 2022
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Journal Articles

Modelling the consequences of e‐service quality

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Sunil Sahadev, Keyoor Purani
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2008) 26 (6): 605–620.
https://doi.org/10.1108/02634500810902857
Published: 19 September 2008
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