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Kwan Soo Shin
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Journal Articles

Salesforce output control and customer-oriented selling behaviours

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Fortune Edem Amenuvor, Richard Basilisco, Henry Boateng, Kwan Soo Shin, Dohyun Im, Kwasi Owusu-Antwi
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2022) 40 (3): 344–357.
https://doi.org/10.1108/MIP-08-2021-0269
Published: 18 February 2022
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Journal Articles

Formal salesforce control mechanisms and behavioral outcomes

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Kwan Soo Shin, Fortune Edem Amenuvor, Henry Boateng, Richard Basilisco
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2021) 39 (7): 924–943.
https://doi.org/10.1108/MIP-11-2020-0470
Published: 17 June 2021
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