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Journal Articles

e‐Marketing Ireland: cashing in on green dots

Wade Halvorson, Anjali Bal, Leyland Pitt, Michael Parent

Marketing Intelligence & Planning (2012) 30 (6): 625–633.

https://doi.org/10.1108/02634501211262591

Published: 14 September 2012

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Journal Articles

Selling the Canadian Forces' brand to Canada's youth

Kylie McMullan, Pinder Rehal, Katy Read, Judy Luo, Ashley Huating Wu, Leyland Pitt, Lisa Papania, Colin Campbell

Marketing Intelligence & Planning (2009) 27 (4): 474–485.

https://doi.org/10.1108/02634500910964047

Published: 12 June 2009

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Journal Articles

The “ICON” archetype: Its influence on customer orientation and innovation in South African firms

Leyland Pitt, Esmail Salehi‐Sangari, Jean‐Paul Berthon, Deon Nel

Marketing Intelligence & Planning (2007) 25 (2): 157–174.

https://doi.org/10.1108/02634500710737942

Published: 03 April 2007

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Journal Articles

Price as a variable in online consumer trade‐offs

Ted Karlsson, Christer Kuttainen, Leyland Pitt, Stavroula Spyropoulou

Marketing Intelligence & Planning (2005) 23 (4): 350–358.

https://doi.org/10.1108/02634500510603456

Published: 01 June 2005

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Journal Articles

Communication in the salesperson/customer dyad: an empirical investigation

Claire Gillis, Leyland Pitt, Matthew J. Robson, Pierre Berthon

Marketing Intelligence & Planning (1998) 16 (2): 100–106.

https://doi.org/10.1108/02634509810209623

Published: 01 April 1998

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e‐Marketing Ireland: cashing in on green dots

Selling the Canadian Forces' brand to Canada's youth

The “ICON” archetype: Its influence on customer orientation and innovation in South African firms

Price as a variable in online consumer trade‐offs

Communication in the salesperson/customer dyad: an empirical investigation

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