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Journal Articles

The new interactive media: one‐to‐one, but who to whom?

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Linda Peters
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (1998) 16 (1): 22–30.
https://doi.org/10.1108/02634509810199472
Published: 01 February 1998
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Journal Articles

The marketing mix in the third age of computing

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Ken Peattie, Linda Peters
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (1997) 15 (3): 142–150.
https://doi.org/10.1108/02634509710165948
Published: 01 June 1997
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