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Journal Articles

Technology integration: Perceptions of sales force automation in Thailand's life assurance industry

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Ravipa Larpsiri, Mark Speece
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2004) 22 (4): 392–406.
https://doi.org/10.1108/02634500410542752
Published: 01 June 2004
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Journal Articles

Foreign firms and advertising knowledge transfer in Vietnam

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Mark Speece, Truong Quang, To Ngoc Huong
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2003) 21 (3): 173–182.
https://doi.org/10.1108/02634500310474226
Published: 01 June 2003
View article titled, Foreign firms and advertising knowledge transfer in Vietnam
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