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Journal Articles

Critical success factors for B2B e-markets: a strategic fit perspective

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Michael Johnson
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2013) 31 (6): 698–727.
https://doi.org/10.1108/MIP-10-2013-001
Published: 21 October 2013
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Journal Articles

Critical success factors for B2B e‐markets: a strategic fit perspective

Available to Purchase
Michael Johnson
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2013) 31 (4): 337–366.
https://doi.org/10.1108/02634501311324843
Published: 14 June 2013
View article titled, Critical success factors for B2B e‐markets: a strategic fit perspective
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