Page 1 | Search Results | Marketing Intelligence & Planning

1-8 of 8

Sort by

Sort Order Select

Journal Articles

An essential guide to audience development

Emma Hazelwood, Rob Lawson, Rob Aitken

Marketing Intelligence & Planning (2009) 27 (6): 789–804.

https://doi.org/10.1108/02634500910988681

Published: 18 September 2009

View article titled, An essential guide to audience development

Add to Citation Manager for An essential guide to audience development

Journal Articles

An evaluation of artistic influences on marketing theory and practice

Ian Fillis

Marketing Intelligence & Planning (2009) 27 (6): 753–774.

https://doi.org/10.1108/02634500910988663

Published: 18 September 2009

View article titled, An evaluation of artistic influences on marketing theory and practice

Add to Citation Manager for An evaluation of artistic influences on marketing theory and practice

Journal Articles

Marketing cultural attractions: understanding non‐attendance and visitation barriers

Pandora L. Kay, Emma Wong, Michael Jay Polonsky

Marketing Intelligence & Planning (2009) 27 (6): 833–854.

https://doi.org/10.1108/02634500910988717

Published: 18 September 2009

View article titled, Marketing cultural attractions: understanding non‐attendance and visitation barriers

Add to Citation Manager for Marketing cultural attractions: understanding non‐attendance and visitation barriers

Journal Articles

Marketing orientation and arts organisations: the case for business sponsorship

Sarah R. Thomas, Simon J. Pervan, Peter J. Nuttall

Marketing Intelligence & Planning (2009) 27 (6): 736–752.

https://doi.org/10.1108/02634500910988654

Published: 18 September 2009

View article titled, Marketing orientation and arts organisations: the case for business sponsorship

Add to Citation Manager for Marketing orientation and arts organisations: the case for business sponsorship

Journal Articles

Structural determinants of household art expenditure

Jianfeng Jiang

Marketing Intelligence & Planning (2009) 27 (6): 805–817.

https://doi.org/10.1108/02634500910988690

Published: 18 September 2009

View article titled, Structural determinants of household art expenditure

Add to Citation Manager for Structural determinants of household art expenditure

Journal Articles

Never tickle a sleeping bookworm: how readers devour Harry Potter

Tony Patterson, Stephen Brown

Marketing Intelligence & Planning (2009) 27 (6): 818–832.

https://doi.org/10.1108/02634500910988708

Published: 18 September 2009

View article titled, Never tickle a sleeping bookworm: how readers devour Harry Potter

Add to Citation Manager for Never tickle a sleeping bookworm: how readers devour Harry Potter

Journal Articles

Guest editorial

Noel Dennis, Gretchen Larsen, Michael Macaulay

Marketing Intelligence & Planning (2009) 27 (6)

https://doi.org/10.1108/mip.2009.02027faa.001

Published: 18 September 2009

View article titled, Guest editorial

Add to Citation Manager for Guest editorial

Journal Articles

Lessons from arts experiences for service‐dominant logic

Tabitha Ramsey White, Anne‐Marie Hede, Ruth Rentschler

Marketing Intelligence & Planning (2009) 27 (6): 775–788.

https://doi.org/10.1108/02634500910988672

Published: 18 September 2009

View article titled, Lessons from arts experiences for service‐dominant logic

Add to Citation Manager for Lessons from arts experiences for service‐dominant logic

Update search

NARROW

Format

Journal

Type

Issue Section

Date

Availability

An essential guide to audience development

An evaluation of artistic influences on marketing theory and practice

Marketing cultural attractions: understanding non‐attendance and visitation barriers

Marketing orientation and arts organisations: the case for business sponsorship

Structural determinants of household art expenditure

Never tickle a sleeping bookworm: how readers devour Harry Potter

Guest editorial

Lessons from arts experiences for service‐dominant logic

Email alerts