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Journal Articles

Context into text into context: marketing practice into theory; marketing theory into practice

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Terry Smith, Tom Williams, Sid Lowe, Michel Rod, Ki-Soon Hwang
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2015) 33 (7): 1027–1046.
https://doi.org/10.1108/MIP-05-2014-0091
Published: 05 October 2015
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Journal Articles

The effect of customer orientation on frontline employees job outcomes in a new public management context

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Michel Rod, Nicholas J. Ashill
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2010) 28 (5): 600–624.
https://doi.org/10.1108/02634501011066528
Published: 03 August 2010
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Journal Articles

An examination of the relationship between service quality dimensions, overall internet banking service quality and customer satisfaction: A New Zealand study

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Michel Rod, Nicholas J. Ashill, Jinyi Shao, Janet Carruthers
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2009) 27 (1): 103–126.
https://doi.org/10.1108/02634500910928344
Published: 06 February 2009
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