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Journal Articles

Making sense of information: a new role for the marketing researcher?

David Smith, Nigel Culkin

Marketing Intelligence & Planning (2001) 19 (4): 263–271.

https://doi.org/10.1108/EUM0000000005557

Published: 01 July 2001

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Journal Articles

Meeting the information needs of marketing in the twenty‐first century

Nigel Culkin, David Smith, Jonathon Fletcher

Marketing Intelligence & Planning (1999) 17 (1): 6–12.

https://doi.org/10.1108/02634509910253731

Published: 01 February 1999

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