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Journal Articles

Simulated test marketing in emerging markets: the need to re-think

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Nikolay Korotkov, Nicoletta Occhiocupo, Lyndon Simkin
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2013) 31 (7): 807–822.
https://doi.org/10.1108/MIP-01-2013-0010
Published: 21 October 2013
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