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Journal Articles

Diners’ loyalty toward luxury restaurants: the moderating role of product knowledge

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Norman Peng, Annie Huiling Chen
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2015) 33 (2): 179–196.
https://doi.org/10.1108/MIP-03-2014-0049
Published: 07 April 2015
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Journal Articles

Political marketing communications planning in the UK and Taiwan: Comparative insights from leading practitioners

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Norman Peng, Chris Hackley
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2007) 25 (5): 483–498.
https://doi.org/10.1108/02634500710774950
Published: 07 August 2007
View article titled, Political marketing communications planning in the UK and Taiwan: Comparative insights from leading practitioners
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