Paul A. Herbig
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Journal Articles

The impact of marketing signals on strategic decision‐making ability and profitability

Paul A. Herbig, John Milewicz
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (1995) 13 (7): 37–46.
https://doi.org/10.1108/02634509510093814
Published: 01 August 1995
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Journal Articles

Germany and the Pacific Islands: A Cross‐cultural Marketing Study

Hugh E. Kramer, Paul A. Herbig
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (1994) 12 (11): 36–40.
https://doi.org/10.1108/02634509410071828
Published: 01 December 1994
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Journal Articles

When in Japan, Do as the Japanese Do; When in Rome, Do as the Japanese Do: : The Achilles’ Heel of Japanese Business Philosophy

Paul A. Herbig, Robert Milam
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (1994) 12 (11): 26–35.
https://doi.org/10.1108/02634509410071819
Published: 01 December 1994
View article titled, When in Japan, Do as the Japanese Do; When in Rome, Do as the Japanese Do: : The Achilles’ Heel of Japanese Business Philosophy
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Journal Articles

A Brief Examination of the Japanese Innovative Process: Part 2: The Good,the Bad, and the Ugly

Paul A. Herbig, Fred Palumbo
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (1994) 12 (2): 38–42.
https://doi.org/10.1108/02634509410057482
Published: 01 March 1994
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Journal Articles

A Brief Examination of the Japanese Innovative Process

Paul A. Herbig, Fred Palumbo
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (1994) 12 (1): 4–14.
https://doi.org/10.1108/02634509410052595
Published: 01 February 1994
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Journal Articles

International Procurement: A Matter of Relationships

Paul A. Herbig, Bradley S. O′Hara
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (1993) 11 (7): 39–43.
https://doi.org/10.1108/02634509310051560
Published: 01 July 1993
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Journal Articles

The Role of Cross‐cultural Negotiations in International Marketing

Paul A. Herbig, Hugh E. Kramer
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (1992) 10 (2): 10–13.
https://doi.org/10.1108/02634509210012078
Published: 01 February 1992
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Journal Articles

Customer Acceptance: The Key to Successful Introductions of Innovations

Paul A. Herbig, Ralph L. Day
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (1992) 10 (1): 4–15.
https://doi.org/10.1108/02634509210007812
Published: 01 January 1992
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