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Journal Articles

Engage to co-create! The drivers of brand co-creation on social commerce

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Saiyara Nibras, Tjong Andreas Gunawan, Garry Wei-Han Tan, Pei-San Lo, Eugene Cheng-Xi Aw, Keng-Boon Ooi
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2025) 43 (2): 440–460.
https://doi.org/10.1108/MIP-05-2023-0204
Published: 12 March 2024
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