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Journal Articles

Balancing customer and employee orientations: impact on financial distress and firm value

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Pratik Modi, Gurjeet Kaur Sahi
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2024) 42 (8): 1353–1383.
https://doi.org/10.1108/MIP-12-2023-0664
Published: 10 October 2024
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Journal Articles

The impact of innovation orientation on strategic R&D amidst macroeconomic shocks – an event study approach

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Pratik Modi, Vivek Pandey, Abhi Bhattacharya
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2024) 42 (4): 577–596.
https://doi.org/10.1108/MIP-11-2023-0609
Published: 26 March 2024
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Includes: Supplementary data
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