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Journal Articles

From pandemic to Prada: examining online luxury-brand self-narratives

Yukti Sharma, Prakrit Silal, Jitender Kumar, Ramendra Singh

Marketing Intelligence & Planning (2022) 40 (4): 527–541.

https://doi.org/10.1108/MIP-05-2021-0153

Published: 05 April 2022

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Journal Articles

Location sharing on social networks: implications for marketing

Ramazan Yavuz, Aysegül Toker

Marketing Intelligence & Planning (2014) 32 (5): 567–585.

https://doi.org/10.1108/MIP-05-2013-0084

Published: 04 August 2014

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Journal Articles

Targeting the young food consumer

Pavleen Soni, Jyoti Vohra

Marketing Intelligence & Planning (2014) 32 (5): 630–645.

https://doi.org/10.1108/MIP-04-2013-0072

Published: 04 August 2014

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Journal Articles

Impact of firm's reputation and ethnocentrism on attitude towards foreign products

Madhurima Deb, Himadri Roy Chaudhuri

Marketing Intelligence & Planning (2014) 32 (5): 646–664.

https://doi.org/10.1108/MIP-04-2013-0070

Published: 04 August 2014

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Journal Articles

The impact of promotional mix on profit in the B2B sector

Somroop Siddhanta, Neelotpaul Banerjee

Marketing Intelligence & Planning (2014) 32 (5): 600–615.

https://doi.org/10.1108/MIP-05-2013-0074

Published: 04 August 2014

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Journal Articles

Impact of country of origin and word of mouth on brand equity

Sri Murtiasih, Sucherly Sucherly, Hotniar Siringoringo

Marketing Intelligence & Planning (2014) 32 (5): 616–629.

https://doi.org/10.1108/MIP-04-2013-0073

Published: 04 August 2014

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Journal Articles

Exploring the factors affecting sponsored search ad performance

Agam Gupta, Arqum Mateen

Marketing Intelligence & Planning (2014) 32 (5): 586–599.

https://doi.org/10.1108/MIP-05-2013-0083

Published: 04 August 2014

View article titled, Exploring the factors affecting sponsored search ad performance

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Journal Articles

Artificial neural networks: a tool for understanding green consumer behavior

Prajita Chowdhury, Mercy S Samuel

Marketing Intelligence & Planning (2014) 32 (5): 552–566.

https://doi.org/10.1108/MIP-06-2013-0099

Published: 04 August 2014

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Journal Articles

Guest editorial

Ramendra Singh

Marketing Intelligence & Planning (2014) 32 (5)

https://doi.org/10.1108/MIP-06-2014-0102

Published: 04 August 2014

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Journal Articles

Does CSR orientation reflect stakeholder relationship marketing orientation? An empirical examination of Indian banks

Ramendra Singh, Sharad Agarwal

Marketing Intelligence & Planning (2013) 31 (4): 405–420.

https://doi.org/10.1108/02634501311324870

Published: 14 June 2013

View article titled, Does CSR orientation reflect stakeholder relationship marketing orientation? An empirical examination of Indian banks

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Journal Articles

A new conceptualization of salesperson's customer orientation: Propositions and implications

Ramendra Singh, Abraham Koshy

Marketing Intelligence & Planning (2012) 30 (1): 69–82.

https://doi.org/10.1108/02634501211193921

Published: 27 January 2012

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From pandemic to Prada: examining online luxury-brand self-narratives

Location sharing on social networks: implications for marketing

Targeting the young food consumer

Impact of firm's reputation and ethnocentrism on attitude towards foreign products

The impact of promotional mix on profit in the B2B sector

Impact of country of origin and word of mouth on brand equity

Exploring the factors affecting sponsored search ad performance

Artificial neural networks: a tool for understanding green consumer behavior

Guest editorial

Does CSR orientation reflect stakeholder relationship marketing orientation? An empirical examination of Indian banks

A new conceptualization of salesperson's customer orientation: Propositions and implications

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