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Journal Articles

Informant characteristics as moderators in higher education research

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Kevin L. Hammond, Robert L. Webster
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2014) 32 (4): 398–412.
https://doi.org/10.1108/MIP-10-2013-0162
Published: 27 May 2014
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Journal Articles

University performance and strategic marketing: an extended study

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Kevin L. Hammond, Harry A. Harmon, Robert L. Webster
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2007) 25 (5): 436–459.
https://doi.org/10.1108/02634500710774932
Published: 07 August 2007
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