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Journal Articles

Content strategies and audience response on Facebook brand pages

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Wondwesen Tafesse
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2015) 33 (6): 927–943.
https://doi.org/10.1108/MIP-07-2014-0135
Published: 07 September 2015
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Journal Articles

Determining the causal relationships that affect consumer-based brand equity: The mediating effect of brand loyalty

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Pedro Marcelo Torres, Mário Gomes Augusto, João Veríssimo Lisboa
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2015) 33 (6): 944–956.
https://doi.org/10.1108/MIP-11-2014-0211
Published: 07 September 2015
View article titled, Determining the causal relationships that affect consumer-based brand equity: The mediating effect of brand loyalty
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Journal Articles

Customer brand co-creation: a conceptual model

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Cassandra France, Bill Merrilees, Dale Miller
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2015) 33 (6): 848–864.
https://doi.org/10.1108/MIP-06-2014-0105
Published: 07 September 2015
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Journal Articles

Reflecting a diversified country: a content analysis of newspaper advertisements in Great Britain

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Emmanuel Mogaji
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2015) 33 (6): 908–926.
https://doi.org/10.1108/MIP-07-2014-0129
Published: 07 September 2015
View article titled, Reflecting a diversified country: a content analysis of newspaper advertisements in Great Britain
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Journal Articles

Corporate brand as a contract with stakeholders – theology or pragmatism?

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Veronika Tarnovskaya
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2015) 33 (6): 865–886.
https://doi.org/10.1108/MIP-06-2014-0111
Published: 07 September 2015
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Journal Articles

The making of brand attachment and brand meanings: the case of a UK engineering services firm

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Alireza Sheikh, Ming Lim
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2015) 33 (6): 887–907.
https://doi.org/10.1108/MIP-06-2014-0106
Published: 07 September 2015
View article titled, The making of brand attachment and brand meanings: the case of a UK engineering services firm
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Journal Articles

Guest editorial

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Ross Brennan, Sue Halliday
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2015) 33 (6)
https://doi.org/10.1108/MIP-07-2015-0139
Published: 07 September 2015
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Journal Articles

The development of brand attitudes among young consumers

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Maria Pagla, Ross Brennan
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2014) 32 (6): 687–705.
https://doi.org/10.1108/MIP-08-2012-0077
Published: 26 August 2014
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Journal Articles

The avatar lecturer: learning and teaching in Second Life

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Janet Ward
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2010) 28 (7): 862–881.
https://doi.org/10.1108/02634501011086463
Published: 26 October 2010
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Journal Articles

Marketing simulation games: student and lecturer perspectives

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Lynn Vos, Ross Brennan
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2010) 28 (7): 882–897.
https://doi.org/10.1108/02634501011086472
Published: 26 October 2010
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Journal Articles

Key issues in marketing education: the marketing educators' view

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Monica Gibson‐Sweet, Ross Brennan, Anne Foy, Jacqueline Lynch, Peter Rudolph
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2010) 28 (7): 931–943.
https://doi.org/10.1108/02634501011086508
Published: 26 October 2010
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Journal Articles

The changing body of students: A study of the motives, expectations and preparedness of postgraduate marketing students

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Jie Liu
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2010) 28 (7): 812–830.
https://doi.org/10.1108/02634501011086436
Published: 26 October 2010
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Journal Articles

The employability attributes required of new marketing graduates

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Neil Wellman
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2010) 28 (7): 908–930.
https://doi.org/10.1108/02634501011086490
Published: 26 October 2010
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Journal Articles

The student practitioner: Developing skills through the marketing research consultancy project

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Barry Ardley, Nick Taylor
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2010) 28 (7): 847–861.
https://doi.org/10.1108/02634501011086454
Published: 26 October 2010
View article titled, The student practitioner: Developing skills through the marketing research consultancy project
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Journal Articles

The uncomfortable mix of seduction and inexperience in vocational students' decision making

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Helen Haywood, Mike Molesworth
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2010) 28 (7): 831–846.
https://doi.org/10.1108/02634501011086445
Published: 26 October 2010
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Journal Articles

Educating tomorrow’s marketers

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Ross Brennan
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2010) 28 (7)
https://doi.org/10.1108/mip.2010.02028gaa.001
Published: 26 October 2010
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Journal Articles

Large cohort assessment: depth, interaction and manageable marking

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Emma H. Wood, Stephen Henderson
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2010) 28 (7): 898–907.
https://doi.org/10.1108/02634501011086481
Published: 26 October 2010
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Journal Articles

Complementary and alternative medicine: shaping a marketing research agenda

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Lynn Vos, Ross Brennan
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2010) 28 (3): 349–364.
https://doi.org/10.1108/02634501011041462
Published: 11 May 2010
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Journal Articles

Using case studies in university‐level marketing education

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Ross Brennan
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2009) 27 (4): 467–473.
https://doi.org/10.1108/02634500910964038
Published: 12 June 2009
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Journal Articles

Does political marketing need the concept of customer value?

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Ross Brennan, Stephan C. Henneberg
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2008) 26 (6): 559–572.
https://doi.org/10.1108/02634500810902820
Published: 19 September 2008
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