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Samy Belaid
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Journal Articles
Brand value co-creation and transaction costs in private label relationships
Available to PurchaseSamy Belaid, Dorsaf Fehri Belaid, J. Ricky Fergurson, Maria Petrescu, Selima Ben Mrad, Costinel Dobre
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2025) 43 (7): 1253–1273.
Published: 04 March 2025
