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Journal Articles

Is green the new gold? Green branding and its state-of-the-art

Seema Bhardwaj, Ritika Chopra, Weng Marc Lim, Satish Kumar

Marketing Intelligence & Planning (2026) 44 (1): 189–205.

https://doi.org/10.1108/MIP-08-2024-0595

Published: 26 June 2025

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Journal Articles

Viral marketing: a systematic literature review and future research agenda

Divyaneet Kaur, Shiksha Kushwah, Satish Kumar

Marketing Intelligence & Planning (2025) 43 (7): 1274–1311.

https://doi.org/10.1108/MIP-08-2023-0394

Published: 18 March 2025

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Journal Articles

The blockbuster blueprint: towards a stakeholder theory-based marketing framework

Vijaya Patil, Weng Marc Lim, Hema Date, Naveen Donthu, Satish Kumar

Marketing Intelligence & Planning (2023) 41 (7): 880–902.

https://doi.org/10.1108/MIP-05-2023-0230

Published: 15 August 2023

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Journal Articles

The making of box-office collection: qualitative insights from Bollywood

Vijaya Patil, Hema Date, Satish Kumar, Weng Marc Lim, Naveen Donthu

Marketing Intelligence & Planning (2022) 40 (8): 1010–1023.

https://doi.org/10.1108/MIP-07-2021-0238

Published: 28 June 2022

View article titled, The making of box-office collection: qualitative insights from Bollywood

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Journal Articles

Past, present and future of research in relationship marketing - a machine learning perspective

Kallol Das, Yogesh Mungra, Anuj Sharma, Satish Kumar

Marketing Intelligence & Planning (2022) 40 (6): 693–709.

https://doi.org/10.1108/MIP-11-2021-0393

Published: 23 May 2022

View article titled, Past, present and future of research in relationship marketing - a machine learning perspective

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Journal Articles

A retrospective evaluation of Marketing Intelligence and Planning: 1983–2019

Naveen Donthu, Satish Kumar, Nitesh Pandey

Marketing Intelligence & Planning (2021) 39 (1): 48–73.

https://doi.org/10.1108/MIP-02-2020-0066

Published: 06 June 2020

View article titled, A retrospective evaluation of Marketing Intelligence and Planning: 1983–2019

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Is green the new gold? Green branding and its state-of-the-art

Viral marketing: a systematic literature review and future research agenda

The blockbuster blueprint: towards a stakeholder theory-based marketing framework

The making of box-office collection: qualitative insights from Bollywood

Past, present and future of research in relationship marketing - a machine learning perspective

A retrospective evaluation of Marketing Intelligence and Planning: 1983–2019

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Is green the new gold? Green branding and its state-of-the-art

Viral marketing: a systematic literature review and future research agenda

The blockbuster blueprint: towards a stakeholder theory-based marketing framework

The making of box-office collection: qualitative insights from Bollywood

Past, present and future of research in relationship marketing - a machine learning perspective

A retrospective evaluation of Marketing Intelligence and Planning: 1983–2019

Email alerts

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