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Journal Articles

Virtual reality in social marketing: a process evaluation

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Timo Dietrich, Sharyn Rundle-Thiele, Krzysztof Kubacki, James Durl, Matthew J. Gullo, Denni Arli, Jason P. Connor
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2019) 37 (7): 806–820.
https://doi.org/10.1108/MIP-11-2018-0537
Published: 08 August 2019
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Journal Articles

What can social marketing learn from Dirichlet theory patterns in a physical activity context?

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Naomi Gruneklee, Sharyn Rundle-Thiele, Krzysztof Kubacki
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2016) 34 (1): 41–60.
https://doi.org/10.1108/MIP-12-2014-0233
Published: 01 February 2016
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Journal Articles

Using two-step cluster analysis to identify homogeneous physical activity groups

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Sharyn Rundle-Thiele, Krzysztof Kubacki, Aaron Tkaczynski, Joy Parkinson
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2015) 33 (4): 522–537.
https://doi.org/10.1108/MIP-03-2014-0050
Published: 01 June 2015
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Journal Articles

Consumers’ evaluation toward tobacco companies: implications for social marketing

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Denni Arli, Sharyn Rundle-Thiele, Hari Lasmono
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2015) 33 (3): 276–291.
https://doi.org/10.1108/MIP-01-2014-0015
Published: 05 May 2015
View article titled, Consumers’ evaluation toward tobacco companies: implications for social marketing
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