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Journal Articles

Unlocking the enigma of social commerce discontinuation: exploring the approach and avoidance drivers

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Sin-Er Chong, Xin-Jean Lim, Siew Imm Ng, Norazlyn Kamal Basha
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2025) 43 (5): 952–976.
https://doi.org/10.1108/MIP-10-2023-0536
Published: 07 January 2025
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Journal Articles

What s-commerce implies? Repurchase intention and its antecedents

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Xin-Jean Lim, Jun-Hwa Cheah, David S. Waller, Hiram Ting, Siew Imm Ng
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2020) 38 (6): 760–776.
https://doi.org/10.1108/MIP-03-2019-0145
Published: 15 October 2019
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