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Sreeram Ramakrishnan
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Journal Articles

Incorporating cannibalization models into demand forecasting

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Sundara Ragharan Srinivasan, Sreeram Ramakrishnan, Scott E. Grasman
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2005) 23 (5): 470–485.
https://doi.org/10.1108/02634500510612645
Published: 01 August 2005
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Journal Articles

Identifying the effects of cannibalization on the product portfolio

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Sundara Raghavan Srinivasan, Sreeram Ramakrishnan, Scott E. Grasman
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2005) 23 (4): 359–371.
https://doi.org/10.1108/02634500510603465
Published: 01 June 2005
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