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Journal Articles

Reaching and influencing consumers in the prescription medicine market

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Julia Peters, Deon Nel, Stewart Adam
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2009) 27 (7): 909–925.
https://doi.org/10.1108/02634500911000225
Published: 23 October 2009
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Journal Articles

The world wide web in modern marketing's contribution to organisational performance

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Stewart Adam, Andrea Vocino, David Bednall
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2009) 27 (1): 7–24.
https://doi.org/10.1108/02634500910928326
Published: 06 February 2009
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Journal Articles

A comparison of online and postal data collection methods in marketing research

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Heath McDonald, Stewart Adam
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2003) 21 (2): 85–95.
https://doi.org/10.1108/02634500310465399
Published: 01 April 2003
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Journal Articles

E‐marketing in perspective: a three country comparison of business use of the Internet

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Stewart Adam, Rajendra Mulye, Kenneth R. Deans, Dayananda Palihawadana
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2002) 20 (4): 243–251.
https://doi.org/10.1108/02634500210431649
Published: 01 July 2002
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