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Journal Articles

Chinese business principles from the eastern Zhou dynasty (770‐221 BC): are they still relevant today?

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Sui Pheng Low
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2001) 19 (3): 200–208.
https://doi.org/10.1108/02634500110391744
Published: 01 June 2001
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Journal Articles

A convergence of Western marketing mix concepts and oriental strategic thinking

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Sui Pheng Low, Martin C.S. Tan
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (1995) 13 (2): 36–46.
https://doi.org/10.1108/02634509510083491
Published: 01 March 1995
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