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Journal Articles

Managing channel conflicts: how do expert power and reward power contribute?

Marketing Intelligence & Planning (2026) 44 (2): 262–282.

https://doi.org/10.1108/MIP-12-2023-0706

Published: 06 August 2025

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Journal Articles

Are social media marketing activities reaping benefits for brands? The moderating role of education

Shaji Mathai, Sushant Kumar, Naman Sreen, Saket Jeswani

Marketing Intelligence & Planning (2025) 43 (5): 977–995.

https://doi.org/10.1108/MIP-02-2024-0137

Published: 14 January 2025

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Journal Articles

Why do athletes consume luxury brands? A study on motivations and values from the lens of theory of prestige consumption

Halil Erdem Akoğlu, Kadir Yildiz, Sushant Kumar

Marketing Intelligence & Planning (2024) 42 (5): 871–889.

https://doi.org/10.1108/MIP-10-2023-0577

Published: 02 April 2024

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Journal Articles

Creating brand love for payment apps through emotions

Sushant Kumar, Sanjeev Prashar, Arunima Shah

Marketing Intelligence & Planning (2023) 41 (3): 279–292.

https://doi.org/10.1108/MIP-07-2022-0314

Published: 30 January 2023

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