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Journal Articles

Exploring the differences between accountants and marketers in terms of information sharing

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Tansu Barker
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2008) 26 (3): 316–329.
https://doi.org/10.1108/02634500810871357
Published: 09 May 2008
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Journal Articles

Salespeople characteristics, sales managers’ activities and territory design as antecedents of sales organization performance

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A. Tansu Barker
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2001) 19 (1): 21–28.
https://doi.org/10.1108/02634500110363772
Published: 01 February 2001
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Journal Articles

Determinants of salesforce effectiveness: perceptions of field managers versus senior sales executives

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A. Tansu Barker
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (1997) 15 (6): 258–264.
https://doi.org/10.1108/02634509710184839
Published: 01 November 1997
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Journal Articles

WHAT'S NEW? OPPORTUNITIES AND STRATEGIES FOR BUSINESSES

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Tansu Barker, Martin L. Gimpl
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (1988) 6 (3): 14–20.
https://doi.org/10.1108/eb045772
Published: 01 March 1988
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