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Thomas Anning-Dorson
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Journal Articles

Branding capabilities and SME performance in an emerging market: The moderating effect of brand regulations

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Raphael Odoom, George Cudjoe Agbemabiese, Thomas Anning-Dorson, Priscilla Mensah
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2017) 35 (4): 473–487.
https://doi.org/10.1108/MIP-08-2016-0138
Published: 06 May 2017
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Journal Articles

Moderation-mediation effect of market demand and organization culture on innovation and performance relationship

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Thomas Anning-Dorson
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2017) 35 (2): 222–242.
https://doi.org/10.1108/MIP-04-2016-0066
Published: 03 April 2017
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