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Journal Articles

How does greenwashing affect green branding equity and purchase intention? An empirical research

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Ulun Akturan
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2018) 36 (7): 809–824.
https://doi.org/10.1108/MIP-12-2017-0339
Published: 10 July 2018
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Journal Articles

Mobile banking adoption of the youth market: Perceptions and intentions

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Ulun Akturan, Nuray Tezcan
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2012) 30 (4): 444–459.
https://doi.org/10.1108/02634501211231928
Published: 15 June 2012
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