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Journal Articles

Brand ethicality as a driver of psychological, affective and behavioral response to a brand

Vikas Kumar, Vikrant Kaushal

Marketing Intelligence & Planning (2023) 41 (8): 1178–1196.

https://doi.org/10.1108/MIP-05-2023-0193

Published: 29 September 2023

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Journal Articles

Enhancing participation intentions in online brand communities

Marketing Intelligence & Planning (2022) 40 (7): 898–913.

https://doi.org/10.1108/MIP-02-2022-0061

Published: 20 June 2022

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Journal Articles

Do experience and engagement matter to millennial consumers?

Imran Khan, Mobin Fatma, Vikas Kumar, Sara Amoroso

Marketing Intelligence & Planning (2021) 39 (2): 329–341.

https://doi.org/10.1108/MIP-01-2020-0033

Published: 12 August 2020

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